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Why your cleaning company’s Unique Sales Proposition is everything

Updated: Feb 27

Run a quick search on “cleaning company names” and here’s what you’ll find:

· 160 catchy name suggestions for your cleaning business

· 50 squeaky clean business names

· 401 good ideas for cleaning companies

· 357 catchy cleaning business names

If we’re all claiming the same things and don’t want to compete on price, how do you expect your customers to choose?

That’s a lot of names. How do you know if it’s a good name for your company?


While some might sound catchy—even likeable, it’s the wrong approach to setting you apart from your competitors. There’s simply no meaning behind it. Plus, too many cleaning companies fall into this trap and it’s, in part, why business owners have such a tough time getting attention from new customers.


If we’re all claiming the same things and don’t want to compete on price, how do you expect your customers to choose?


Coming up with a memorable and successful brand name starts with defining your Unique Sales Proposition or Value Statement. And how you get to this end result is answering some thoughtful questions about your business, such as:


+ What sets your company apart?

+ What’s unique about you or your services?

+ What name do you want to make for your company in the market?


If you haven’t yet taken this step or aren’t sure where to start, I’ll leave this FREE worksheet here to spark some ideas 🎇


Christina

christina@easycleanmarketing.com

📃 Unique Sales Proposition Worksheet


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